Driving 80% MoM Revenue Growth at ArchiConnect
Optimized a B2B SaaS marketplace's funnel and monetization, delivering 80% MoM revenue growth for 3 consecutive months
80%
MoM Revenue Growth
for 3 consecutive months
+35%
Retention Improvement
via experimentation
+30%
Conversion Rate
through usability testing
The Situation
ArchiConnect was a B2B SaaS marketplace with strong supply but struggling on the demand side — conversion rates were low, retention was flat, and revenue growth had plateaued. I joined as Senior PM to own the strategy and turn the numbers around.
Research & Diagnosis
I conducted 100+ structured customer interviews and ran deep funnel analysis to identify where and why users were dropping off. The core issues: a friction-heavy onboarding flow, misaligned pricing tiers, and a discovery experience that didn't surface relevant suppliers fast enough. I synthesized this into a prioritized experimentation roadmap.
What We Changed
I led a cross-functional team of 18 (Engineering, UX, QA, Marketing) through a series of high-impact experiments: streamlined onboarding, revised pricing & packaging, improved supplier discovery algorithms, and A/B tested key conversion points. Every change was tied to a hypothesis, measured rigorously, and iterated on quickly.
Results
Revenue grew 80% month-over-month for three consecutive months. Retention improved by 35% and conversion by 30%. These results were driven entirely by analytics-led product decisions — no new features added for the sake of it, just systematic removal of friction and better alignment between product and user intent.